BRIJ 1.0 - 2 Decades As A Student of Fashion
Eyewear - Expanding Our Vision
It is inevitable that we will venture into the world of Eyewear. To this day, this is the absolute hardest product and manufacturing territory. A glass may look small, often simple and only a couple of materials. But there is...
Jewelry - Exploring New Territories
With the funds from BRIJ Black Label. I invested everything into exploring the world of jewelry. I saw that a huge wave of modern bling would resurgence into the surface. That was also a time when Rap music from all...
After the success of our initial DIY Made In New York collection. Gathering information from customer's feedback & analytics, I realized there was an entire market we weren't able to capture. Even though we sold at 1/10 the price of a designer...
In September 2019, after nearly 20 years of studying accumulating knowledge from over 100 brands stumbled throughout my life. I decided to start a brand that fills a void in the fashion industry. At the time, brands such as YSL,...